Last Updated: July 31, 2019 Effective: July 31, 2019
This Cookie and Other Similar Technologies Policy (“Policy”) describes the different types of cookies and similar technologies that may be used by the supply side platform (the “Platform”) owned and operated by Voranda, Inc. and its affiliates (collectively, “Voranda”).
We may update this Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Policy regularly to stay informed about our use of cookies and similar technologies. The date at the top of this Policy indicates when it was last updated.
If you have any further queries, please contact us by email at privacy@voranda.com, or write to us at the following address:
Voranda, Inc.
650 Castro Street #120-275
Mountain View, California 94041, USA
Some cookies that we use through the Platform will collect personal information about you, or information that becomes personal information if we combine it with other data. Any personal information that we collect will be used in accordance with our Privacy Policy.
For information about cookies that may be applied through the voranda.com and any other website owned or operated by Voranda, see our Website Cookie Policy.
WHAT IS A COOKIE?
Cookies are a standard feature of websites that allow us to collect certain information from your browser or device when you visit our publisher clients’ websites that use the Platform. In relation to the use of cookies by our partners and clients, note that we do not have access or control over these cookies.
WHAT COOKIES DO WE USE?
We use a variety of cookies on the Voranda Platform for several reasons. We also may use web logs, pixel tags, or web beacons, which are pieces of code that may be used to read and place cookies on a web browser, to collect information about how you interact with websites or advertisements.
The tables below detail the most frequently used cookies by Voranda on its Platform and explain their use.
Preference Cookies
Preference cookies collect and store information about your choices and preferences, such as your preference to opt out of other cookies that may be applied by the Platform.
| Cookie Names | Purpose |
| optout | These cookies record a user’s Voranda Opt Out preference. |
Advertising and Analytics Cookies
We partner with website publishers to deliver advertising that we believe may interest you based on your activity on our publishers’ websites and other websites over time. We set and access cookies on your computer or other device to perform this service and may also use web logs, pixel tags, or web beacons. These cookies and other technologies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of the advertising campaign.
WHAT OTHER SIMILAR TECHNOLOGIES DO WE USE?
Voranda uses other technologies, such as UDID, ETags, and web or browser cache, for similar purposes as cookies. We use these other technologies for ad delivery and reporting, which involves the logging of page views or the collection of other data about a computer or device for the purpose of delivering ads or providing advertising-related services, including, but not limited to: providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a website; analytics and analysis; optimization of location of ad placement; ad performance; reach and frequency metrics (e.g., frequency capping); security and fraud prevention; billing; and logging the number and type of ads served on a particular day to a particular website.
HOW DO I MANAGE COOKIES & OTHER SIMILAR TECHNOLOGIES?
You have the right to decide whether to accept or reject cookies. You can exercise your cookies preferences by following the opt-out instructions below.
If you would like to opt out of cookies that may be applied by the Platform and similar technologies for interest-based advertising purposes, you may choose to do so by visiting the Voranda Opt Out page.
In addition, you may refuse or accept cookies from the Platform at any time by activating settings on your browser. Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen. You may wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on commonly used browsers. Please be aware that if cookies are disabled, some website features may not operate as intended.
For more information about how to clear your browser cache, see your browser’s instructions for doing so. Additionally, for further information about how you can opt-out of: (i) interest-based advertising from cookies and in mobile applications; and (ii) cross-device targeting, please review our Privacy Policy and the section headed “Choices and Access” for further information.