DATED: August 1, 2019
The Voranda Services are the products, services, and offerings that Voranda provides to publishers, supply sources, demand side platforms, exchanges, advertising agencies, advertisers, and third parties. The list of Voranda Services, as described below, is not meant to be an exhaustive list of all products, services, and offerings. Voranda may, at its sole discretion, update this list of Voranda Services from time to time by posting an amended version of this page online.
1. THE FOLLOWING PROVISIONS GENERALLY APPLY TO THE PROGRAMS ELECTED BY PUBLISHERS AND SUPPLY SOURCES (EACH, A “PUBLISHER”) PURSUANT TO AN APPLICABLE AGREEMENT OR SERVICE ORDER.
SECTION 1 – REAL-TIME BIDDING PROGRAM (RTB)
“RTB” includes real-time bidding on Voranda auction for advertising impressions. RTB allows Demand Partners to manually or programmatically bid on Publisher Inventory and includes Publisher Inventory accessed by end users on mobile devices, smart phones, tablets and other wireless devices. Each impression served on the Publisher Inventory through RTB will be subject to an auction where the “bids” are derived from Demand Partners.
SECTION 2 – PRIVATE MARKETPLACE PROGRAM (PMP)
“PMP” is Voranda’s proprietary private marketplace utilizing RTB technology which provides for inventory ordering, impression fulfillment and deal management. PMP enables publishers to control, price and manage their reserved and unreserved Publisher Inventory. Publisher Inventory and packages may be sold by Publisher either directly via Voranda’s proprietary marketplace or across multiple direct third-party buying platforms to Demand Partners in a guaranteed, exclusive or more specialized fashion. Each buy shall be subject to terms agreed to between the Publisher and the Demand Partner.
Notwithstanding anything to the contrary in the Agreement, Publisher acknowledges and agrees that (a) Voranda is not responsible for any acts or omissions of Publisher or any Demand Partner who transacts within PMP, (b) Publisher hereby authorizes Voranda to disclose Publisher’s name and the Publisher Properties within PMP, (c) Publisher is solely responsible for satisfying its guaranteed inventory commitments, and (d) Voranda will not be liable, and Publisher will not hold Voranda liable, for any guaranteed inventory not achieved by Publisher, including any obligation by Publisher to provide concessions.
SECTION 3 – HEADER BIDDING SOLUTION
The “Header Bidding” solution provides the Publisher with the ability to manage and monetize Publisher Inventory with a unified approach at the impression level. The Voranda Fee for Publisher Inventory monetized via the Header Bidding program is the same as that for RTB, and under the same payment terms, except that Publisher Revenue, as defined below, associated with Google EB-monetized impressions under the Header Bidding program will be paid in accordance with the applicable payment terms provided in Publisher’s agreement with Google.
Publisher acknowledges and agrees that the Header Bidding solution includes tools and services that involve Publisher’s ad server, and Publisher is solely responsible for (a) confirming such tools and services are compatible with Publisher’s ad server before enabling, and (b) satisfying Publisher’s guaranteed inventory commitments. Voranda will not be liable, and Publisher will not hold Voranda liable, for any guaranteed inventory not achieved by Publisher, including any obligation by Publisher to provide concessions.
Notwithstanding anything to the contrary in the Agreement, an applicable third party or consortium shall not reverse engineer, re-identify or de-anonymize, or attempt to reverse engineer, re-identify or de-anonymize any data provided by Voranda.